Interest
Tutorial
It is one thing to create relevant content, it is another thing to become important relevant content in the eyes of the search engines. To help you understand about how links work, we put together this short tutorial:
Most search engines consider the amount of incoming links to your website an important factor in determining your overall ranking. If many sites link to you, then the Search engines consider your site to be more important than other competing sites that don't have any incoming links.
Ideally, our content is so interesting and compelling that other webmasters will naturally want to link to it. Natural links are the best kind of links to have. They require no extra effort, are on other sites relevant to our topic and are given freely without requiring a reciprocal link (ie a link in return). It can take a long time to build natural links as good content takes time to prepare, and other webmasters will take time to find our sites and link to them.
A popular way to build incoming links is Link Exchange. Many websites have a "links" page where they place links to other related websites. Reciprocal link building is approaching these webmasters and asking them to place a link to our site in return for us placing a link to them. It's a topic of debate amongst SEO experts as to whether Reciprocal links are as effective as one way incoming links. While many agree that non-reciprocal links are best, it is also clear that reciprocal links (if done correctly) will help with your Page Rank and Search Engine Position.
When choosing sites to exchange links with, there are a few things to keep in mind:
- Incoming links are most valuable on pages that are related to your content.
- Do not link to any site that has been banned by Google (or other Search Engines), or looks like it's spam (which may be banned in the future). If you link to a banned site, this can negatively effect your ranking.
- Links from pages with a high PageRank are more valuable to you than pages with little or no PageRank. You can use the Google Toolbar to check the pagerank of any page on the web. While PageRank is important, it's only a small part of the equation. Keep in mind that PageRank is only updated every 3 months (approx) so the Google Toolbar is not always an accurate reflection of this (especially on new websites).
- The value you get from a link exchange is proportional to the number of links on the page. A link on a page with 100 other links is worth much less than a page with only 5 other links. Ideally, you should aim to get your links on pages with less than 20 other links on them.
- The text in your link and the surrounding text is important. Good link exchanges let you place a short text description next to your link.
- Some webmasters will place a link to you, then remove it a few weeks later. You should check your link every so often to ensure it is still active.
www.radicalboatpropeller.com - Boat propeller design, PR3
www.wrappz.co.nz - iPod Covers, PR3
www.makeityourringdiamondengagementrings.co - Diamond Engagement Rings, PR6
www.pulseit.co.nz - IT Support, PR4
www.australianmovers.co.nz - Moving to Australia, PR3
www.riverscarbon.com - Carbon Fiber Manufacturer, PR3
www.haran.co.nz - Wellington Photographer, PR3
www.aucklandbackpackers.com - Auckland Backpackers, PR4
www.seniorcarrentals.biz - Car Hire New Zealand, PR3
www.powderroom.co.nz - Hand Dryers, PR3
www.spacestationstorage.co.nz - Storage Auckland, PR3
www.fingermarktouchscreenkiosks.com - Touch Screen Kiosk, PR4
www.elusionelectroniccigarette.com - Electronic Cigarette, PR4
www.elliottstables.co.nz - Auckland Shopping, PR3
www.tctc.co.nz - Auckland Christmas Trees, PR3
www.terracyclic.com - Sanitary Napkin Bag, PR2
www.metropolitanmotel.co.nz - Christchurch Motels, PR3
www.howickltd.com - Roll Forming Machine, PR3
www.airportpets.co.nz - Pet Courier, PR4
www.arrowfield.co.nz - Arrowtown, PR3
www.money4mobiles.co.nz - Cell Phones, PR0
www.lakeridgecondos.co.nz - Accommodation Queenstown, PR3
www.youtube.com/..nz_car_rental../ - New Zealand Car Rental, PR4
www.toppestcontrol.co.nz - Pest Control Auckland, PR2
www.loans2go.co.nz - Debt Consolidation, PR3
www.worldmoving.co.nz - Furniture Movers, PR4
www.britishmovers.co.nz/ - Moving to UK, PR2
www.time2dine.co.nz - Auckland Restaurants, PR4
www.seniorcarrentals.org - NZ Car Hire, PR0
www.citylodge.co.nz - Budget Hotel in Auckland, PR4
www.apexpines.co.nz - Auckland Christmas Trees, PR3
www.impactpr.co.nz - PR Agency, PR3
www.aacarpetcleaning.co.nz - Carpet Cleaning Auckland, PR0
www.rer.co.nz - Houses for Rent Auckland, PR4
www.drivenz.co.nz - New Zealand Rental Car, PR4
www.camelot.co.nz - Christchurch Motels, PR4
www.youtube.com/..campervan_hire../ - Campervan Hire New Zealand, PR4
www.youtube.com/..campervan_hire../ - Campervan Hire New Zealand, PR4
www.rimufurniture.co.nz - Rimu Furniture, PR0
www.holidayhomes.co.nz/../central-taupo-lake-taupo/ - Lake Taupo Accommodation, PR3
www.weight-loss-surgery-insurance.com - Weight Loss, PR2
www.holidayhomes.co.nz/../lake-rotorua/ - Rotorua Holiday Homes, PR2
www.stabilad.co.nz - Aluminium Ladders, PR3
www.refocus.co.nz - Engineering Jobs NZ, PR3
www.allscaffolding.co.nz - Scaffolding, PR0
www.finda.co.nz/..drivenz../ - Car Hire New Zealand, PR3
www.nzlandscapes.co.nz - New Zealand Pictures, PR3
www.youtube.com/..elliotthotel../ - Auckland Hotels, PR3
www.zoomin.co.nz/..drivenz../ - Auckland Car Rental, PR2
www.162kings.co.nz - Christchurch Motel, PR4
www.eflower.co.nz - Flower Delivery, PR3
www.seniorcarrentals.info - NZ Car Rental, PR4